In my posts a couple of months back about album marketing I suggested that you need an entry-level price that doesn't scare people. That prompted Darlene to tell a good story... "If a bride has a Mercedes budget and your prices start at Ford, she won't even come look at you. I've seen that in action with some of my clients. "One guy from a rust-belt town was charging $1500-3000. He told me, 'I can't sell your albums – they're too expensive and I can't get $5000 for a wedding round here'. "I told him he'd be surprised to learn, then, that one of his competitors (20 minutes away) was using To View More >>

Steve Sharp sent us this exceptional album to complete our series of posts with him. Steve shot Ben and Lauren's wedding in Taupo, New Zealand, a few weeks ago and designed them a 14x10 Queensberry Digital Album.  The couple initially committed to a 12-page album package, but Steve presented them with a 24-page album, pre-designed in Photojunction. Steve finds that most of his clients, when presented with a larger range of page designs and images, decide to include more pages in their album than they have initially pre-committed to.  Ben and Lauren have not yet finalised their album, but any To View More >>

.... and we do! Our clients look at the covers on our album samples and make judgements on what is inside. It's true! We help them do it. We want them to look at the cover and suspect that there is something very special inside. It was rewarding to know that when the New Zealand album award judges saw our 2009 award album in the first Musee cover they were wowed into silence. This cover demands respect. Working through the range of covers available to us we have made a studio decision to display a specific look for our albums. This makes them recognisable in the wild and it is our aim to earn To View More >>

A discussion about album upload times (specifically the length of them) last week reminded me of a good post Danny wrote on the Junction a while back, about internet connection speeds, pricing and plans. While we do everything we can at our end to optimise the FTP process, ultimately (album) upload speed is determined by your internet provider, so it pays to understand exactly what you're getting for your money. Here's Danny's post – Nigel Warning: contains math and abbreviations From time to time I'm asked for advice about internet connection speeds and pricing plans, so here goes... Most To View More >>

Kathryn tweeted Ian about his blog post on selling to men, saying her studio actually did better with guys than girls. He asked her if she'd mind sharing with us - Nigel Just like Johannes, I read Ian's comments the other day about selling to men with great interest, because of late, we've noticed a real trend in our business: Grooms seem to like us more than brides do! While that's actually mildly alarming in one way (we don't want brides NOT to like us!), it's also a good thing. It means we don't need to worry about the grooms seeming bored, terrified, or otherwise un-engaged with us and what To View More >>